Sinergy
Brand Identity, Advertising
2024
Electronic Music Festival – Branding & Advertising
I took part in the development of the visual identity and advertising strategy for an electronic music
festival focused on techno. My work included the creation of the festival's branding — from the logo and
graphic system to the overall art direction — as well as the design of promotional materials such as
posters, social media visuals, and digital assets. The goal was to capture the raw energy and immersive
atmosphere of the techno scene, while maintaining a bold and cohesive visual language that could adapt
across both print and digital platforms. This project allowed me to explore the intersection between
music, design, and culture, crafting a visual universe that resonates with the festival’s underground
roots and forward-thinking spirit.